Author Archives: luciefaltova

4. Behind-the-scenes video Behind-the-scenes videos are a great way to make the company more personable. This type of video is designed to build trust and brand identity. A memorable behind-the-scenes video will grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.  For instance,Continue reading “Additional Steps to Create Successful Social Media Platform”

Tagging Victoria’s Secret gets plenty of @mentions from top celebrity influencers and fashion magazines and these tweets always bring them a lot of engagement. For instance, Kendall Jenner is among the many influencers who associate with Victoria’s Secret, an example of tagging Kendal Jenner via the Twitter link below. Campaign Victoria’s Secret’s launched campaign in collaboration withContinue reading “Additional Inbound Marketing of Victoria’s Secret”

In this blog post, I will focus on why is Victoria’s Secret company failing and what improvements the company should do in order to keep its name in the game.  It is quite known that Victoria’s Secret is not doing so well. Their sales are down, and shares have dropped more than 40 percent inContinue reading “Struggling Victoria’s Secret”

In this blog post, I will analyze and discuss one of the contemporary digital marketing approach social media marketing. Over the past decade, social media has become a game changer in the marketing field. Social Media Marketing Social media marketing is a form of contemporary digital marketing that involves creating and sharing content on socialContinue reading “How to Create a Successful Social Media Marketing Platform”

In this blog, I will focus on Victoria’s Secret company and I will analyze their digital marketing strategy. Victoria’s Secret is a company producing womenswear such as lingerie and beauty products.  OUTBOUND MARKETING Victoria’s Secret main target is on outbound marketing. VS tries to reach consumers through social media, online advertising, and its website. TheyContinue reading “Digital Marketing Strategy of Victoria’s Secret”

GLOSSYBOX GlossyBox is a monthly beauty subscription box which includes 5 beauty items. Subsctiption costs 10£ and includes products worth of 50£ and more. GlossyBox is a blind purchase providing 5 mystery products and costumers never know what they wil recieve. Initial-Consideration Set I used to subscribe to a different brand which offers the sameContinue reading “Costumer Decision Journey”

In this post I will focus on my personal develpment plan regarding to digital skills. What skill am I looking to develop? What are the ways I will develop the skill? What is the deadline for the developing skill? What is the measure to know that I have developed the skill? What resources will IContinue reading “Personal Development Plan”