Tagging
Victoria’s Secret gets plenty of @mentions from top celebrity influencers and fashion magazines and these tweets always bring them a lot of engagement. For instance, Kendall Jenner is among the many influencers who associate with Victoria’s Secret, an example of tagging Kendal Jenner via the Twitter link below.
Campaign
Victoria’s Secret’s launched campaign in collaboration with British lingerie brand Bluebella to release its first plus-sized model in 2019. This was a big surprise for their audience as they began to finally embrace all women types with its #loveyourself campaign. This post below featuring body-positive campaigner Ali Tate Cutler that has over 600K likes.
#MyVS
Victoria’s Secret created the hashtag strategy #MyVS in order to increase the engagement of content that leads to the conversion of targeted costumers. VS asks their costumers to shop and share their looks with #MyVS on Instagram and Facebook. Therefore, one costumer each month has a chance to be featured on VS official social site. VS models also showcase their products with the same hashtag. The picture below from Instagram displays how users actively post with #MyVS on Instagram.
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