4. Behind-the-scenes video
Behind-the-scenes videos are a great way to make the company more personable. This type of video is designed to build trust and brand identity. A memorable behind-the-scenes video will grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.
For instance, behind the stage video from shootings, a video on how products are made or sneak peek prior to launching products.
The Instagram video below shows the behind-the-scene video from Dior company and how they create their products – the whole process from designing to sewing and final touch up.
5. Stories polls
Using polls on stories is a quick way to boost engagement. Not only will the people who vote be more likely to tune in to see the decision, but they’ll also feel a sense of trust and community because they were a part of making it. VS could use the polls to get to know customers’ preferences about their products or any content to engage the audience.
The image below shows how are polls used to get the followers involved.
6. Quiz stickers
The Instagram Quiz stickers are an entertaining way to educate people about brands or products. The picture below presents how clothing company Missguided is asking its customers how well do they know the company. VS could implement the same strategy and ask audience questions regarding its own company to find out how much they know.
7. Strong BIO
The link in bio is a chance to get people to click through and visit the website. VS needs to create a stronger call-to-action and guide people to what they can do. The BIO, that Victoria’s Secret Instagram has, is not very much engaging nor informing about the brand as you can see in the picture below.
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